"Keep Austin Weird"

With its distinct cultural atmosphere and diverse population, Austin has retained individuality while growing to become a prominent U.S. city.

 Austin is the capital city of the U.S. state of Texas and is home to an eclectic mix of well over 700,000 residents. A thick aura of music engulfs the city and gives way to the well-earned title of "The Live Music Capital of the World." Austin's residents, who are often referred to as "Austinites," are constantly basking in a temperate climate that is characterized by scorching summers and mild winters. This climate allows for a vibrant outdoor lifestyle, and the hundreds of music venues, theaters and film festivals pay homage to the good weather, good attitudes and varying cultural interests of its people.The slogan "Keep Austin Weird" attests to the unique atmosphere of the city itself, and its residents strive to keep their city one-of-kind by adorning this slogan on everything from t-shirts and hats to coffee mugs and bumperstickers.

The city is home to several different headquarters for big name companies such as Whole Foods Market, Apple, Google and IBM, and Austin also houses The University of Texas, which has the fifth-largest single-campus enrollment in the nation, as of 2010. The home of the Longhorns is located north of downtown, and a white longhorn emblazoned on a burnt orange shirt is a fan favorite to show support for the city's school. The university has well regarded theater and music departments, which directly correlates with the cultural atmosphere of the city itself, and residents also take pride in the 2005-06 Longhorns football team who captured the heart of the city after winning the National Football Championship. Austin is a university town and therefore, Longhorn sports teams are taken with the highest regard.

Austin also speaks to a variety of different palates and tastes with its Texas Barbeque and Tex-Mex. Its restaurants offer local delicacies, as well as classic dishes, that help to make the overall experience in Austin complete and authentic. Detailed reviews of local restaurants can be found in the Austin Chronicle, a weekly newspaper that not only offers restaurant advice, but also serves as the guide to everything that is Austin. The paper can be found sprinkled throughout the city and is recommended as the tell-all for Austin and everything in it.